Clarity

Visual identity for navigating change

Visualizing moments when focus sharpens and the way forward becomes clear.
Details
ClientOffir Halabe, Org. advisor
My roleFreelance brand designer
Timeline3 weeks

The Project

Clearing Things Up

CLARITY helps organizations navigate periods of change and renewal — a sensitive space where trust, clarity, and human connection are crucial. I designed CLARITY’s brand and visual language to reflect focus, direction and well - clarity. The identity combines clean typography with a visual motif of focal points, blur and sharpness, symbolizing moments where the path becomes clear. The tone is clean and neutral — supporting the company’s mission to work alongside high-end clients. The result is a brand that feels like a partner in the process of transformation, not just a consultant.

designed and developed by Elad Medan 2025