Intuition Robotics

Evolving an AI brand for older adults

Evolving a trusted AI brand to meet the changing needs of older adults — with clarity, warmth, and consistency
Details
ClientIntution Robotics
My roleFreelance brand designer
The teamMe + Ir Marketing & Design Leads
BrandEliQ by Intution Robotics

Project

AI for the Elderly

I was hired as a freelance brand designer to collaborate with Intuition Robotics on marketing materials for their flagship product, ElliQ — a personal AI-powered assistant designed for older adults. My role involved creating both corporate and consumer-facing materials, spanning digital assets and presentations for the Ir corporate brand, and also print ads and direct mailings. The work required balancing the needs of internal stakeholders with the expectations and sensitivities of an older audience, ensuring the brand remained clear, trustworthy, and approachable across all touchpoints.

designed and developed by Elad Medan 2025