Rujum

Designing a New Possibility for Young Adulthood

Me & my friends have founded a network of young adult communities that enables its participants to form events, local initiatives, gatherings and projects that are based on sharing and powered by community thinking. I’ve also designed its visual identity from social media content to events and educational print.

The name Rujum is the word for the piled stones pillar that can be seen on off-track hiking roads, that are put by wayfinders when the main roads are leading nowhere - Much like the young generation today has to find new innovative ways of living in an unstable society and fast changing economy.